NRL 2022: Latrell Mitchell the superstar, the entrepreneur and the farmer

From his own YouTube channel, a clothing label, and devastating stats, this is the work of Rabbitohs champion Latrell Mitchell.

David Riccio looks at the parts that make up the greatest Superstar in the game.


Latrell Mitchell’s attacking influence for the Confederates in 2022 is exceptional.

In 16 total games this season, Mitchell has produced 31 line break assists – the second-most in the NRL.

Cronulla’s Nicho Hynes finished the year at the top with 33 in 25 games.

To further honor the extent of Mitchell’s offensive influence, Test star Cameron Munster played six more games than Mitchell and finished the season with 20 line-break assists.

Mitchell is also just one of two fullbacks in the top 10 rankings for most try-assists in the NRL.

He’s put on 20 tries, Cowboys full-back Scott Drinkwater has 21 – and the remaining eight players on the list are halves, led by Parramatta’s Mitch Moses with 27.


Souths coach Jason Demetriou was quick to realize that Mitchell is not your average footballer.

The trainer is willing to withstand the pressure and press questions so Mitchell recharges his heart and mind by giving him an excuse from training to head home to his 222-acre farm at Caffreys Flat on the mid-north coast.

That was the case the week before the blockbuster Round 25 against the Roosters, when Demetriou told Mitchell to go home for a few days.

“It’s about understanding your players,” said Demetriou.

“Latrell’s interest is higher, if not the highest in the NRL, so he has to deal with more than most players.

“And sometimes you have to recognize that and give him that break.”

Mitchell is one of three boys – Shaquai, Latrell and Lionel. Her mother Trish is a goolagong.

Mitchell is a great-nephew of Australian tennis legend Evonne Goolagong Cawley, although the NRL star has no relationship or connection with the former world number one.
Mitchell’s father Matt was a talented footballer himself.
He was invited by Taree to Sydney in 1989 for a trial with South Sydney.
“I played the trial in board shorts and ankle boots with no socks. I scored five tries,” Matt told Athlete’s Voice.
Matt played the President’s Cup (under-21s) with the Rabbitohs before retiring due to shin splints.
The closest he came to playing first class was one night in 1994 at Sydney Football Stadium (Allianz) when he was asked to go on the bench as a reserve.
He watched through clenched teeth as Brett Mullins scored four tries in the Raiders’ 48-8 drubbing against the Bunnies.

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Passionate, emotional and feeding off the intensity of the crowd, Mitchell has been candid about his love of attending the biggest games of the year.

“It’s just the pressure cooker moments that I love and I thrive on,” Mitchell said ahead of Saturday’s prelim finals.
But perhaps the greatest insight into Mitchell’s strongest personality trait comes from his father.
“Shaq is very different from Latrell,” Matt told Athletes’ Voice.
“He needs a lot of encouragement, while Latrell has always had that killer instinct.
“He doesn’t like it when someone hits him. And it always happened at home – Shaq and Lionel teamed up and played against Latrell and other guys from below.
“And ‘Trell has always tried to change the rules.”


Just last week, Cronulla’s tallest halfback compared Tommy Bishop Mitchell to the legendary Steve Rogers.

“He reminds me of Steve Rogers (former test center) as he was also a great defender,” said Bishop.

Fox League has plenty of attacking material, but they should show a highlights reel of Mitchell’s try saves, using his massive frame to get under the ball carrier or chopping his rival’s legs off the try line.

Of the four remaining full-backs still playing this weekend, Mitchell has the lowest miss tackle rate.

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On average, he missed a whopping 0.4 tackles per game this season.

Mitchell has made wise moves with his money since the moment he started playing NRL as an 18-year-old with the Roosters in 2016.

At 21, he was the first member of the Mitchell family to own their own home.

It remains a focus of real pride within the Mitchell family.
He has his 222-acre property outside of Taree, while he recently reportedly paid $4.275 million for a luxury five-bedroom entertainer in Ramsgate, south Sydney, last month.

“He’s worked really hard to get himself into this position and he’s very focused on getting everything out of rugby league and having something in the future,” said Mitchell’s agent Matt Rose.

“I can only admire how driven he is.”

Mitchell uses his Instagram account to take his 280,000 followers behind the scenes of a self-confessed “full-time farmer, part-time footballer.”
He takes fans into the Rabbitohs’ locker room and training paddock. Or across the US during his 15-day injury rehabilitation trip mid-year.
In his videos, he takes his followers to his grandparents’ farm in Taree, where they drive quads and tractors with his father, repair fences or herd cattle.

He also uses his platform to denounce social injustice and racism, which included last year submitting racially charged social media messages to the NRL Integrity Unit and NSW Police.


This is Mitchell’s first season of a two-year deal with Nike, previously backed by Adidas.

Mitchell is weighing a stream of offers from several other big brands and companies, but the 25-year-old has also made a conscious choice not to get bogged down.

It’s a less is more approach to potential off-field endorsements.

“There have been so many people coming forward wanting to ally with ‘Trell,’ but he’s very picky and takes his time and due diligence about what he wants to get involved with,” Rose said.

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“It’s all about winning football games and playing well.

“The appeal of Latrell is that he’s very unique and special in a sense that there’s only one Latrell Mitchell in the NRL, and that’s on and off the field.

“You can walk through the competition and there’s no other player that commands attention like Latrell.

“You only have to show up to a school carnival to see what happens. It’s incredible.”

Mitchell also has his own YouTube account showcasing the values ​​behind his clothing label, Winmarra.

Clothing range includes hats, t-shirts and fishing shirts.

Mitchell explains the vision behind the Winmarra brand: “Winmarra’s vision is simple; To connect people from all corners of the earth, regardless of their culture or origin, to share knowledge and connect with the country.
“When you wear Winmarra, you take with you the resilience and strength of the people where they came from.”

Rose adds: “He’s always looking for new initiatives, he’s very entrepreneurial.

“He’s always looking for different business opportunities that might exist for him.”


Few could have predicted a season like this for Mitchell.

Ben Hunt is likely to win the Dally-M medal, yet Mitchell has been in the headlines with more backs than any other player this season.

“People forget he’s only 25,” Rose said.

“It’s scary to think that we still haven’t seen the best of Latrell Mitchell.

“It’s going to be pretty cool to see when he peaks.

“Even now, in his day, at his peak, I don’t think anyone can go with him.

“He has the ability to do anything. There are loads of players who are really good at some areas, but not many players who can do what he can do.

“It’s probably him and Tom Trbojevic in this category of players that can have such a devastating impact.”

Originally released as NRL 2022: Latrell Mitchell the Superstar, the Entrepreneur and the Farmer

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