NBC Wins Another Season in TV Ratings


NBC has now won the 52-week TV season in the 18-49 adult ratings eight of the past nine years.

Copy and paste if you’ve already written this one: NBC won the 52-week TV season in 18-49 adult ratings, the age group most coveted by advertisers, according to Nielsen. It’s the second win in a row; NBC has now won an impressive eight of the last nine years. (NBC finished second behind Fox in the 2019-20 season.)

NBC earned an average primetime rating of 0.9 in the 18-49 age group, beating Fox’s 0.8. ABC and CBS both had 0.7s. (NBC also ranked first among adults 18-34 and 25-54.)

In terms of total viewership, NBC was second. CBS averaged 5.3 million versus NBC’s 5.2 million; ABC drew 3.9 million viewers a night and Fox got 3.7 million. CBS has now gained total viewers for the last 12 of 15 seasons from September to September; NBC had the Olympics each of the three years, CBS was not the viewers’ leader.

Also Read :  Philip Belamant wins EY Entrepreneur Of The Year™ Regional Award

NBC’s Sunday Night Football was the top-grossing television series for the 11th consecutive season. Other network highlights include the final season of This Is Us, the top-rated entertainment series of the year. “Saturday Night Live” was No. 2. Other highlights for the network included newcomer “La Brea” and its strong “One Chicago” line-up.

Also Read :  SPEEDVISION RIDES AGAIN - THE DEFINITIVE AUTO ENTERTAINMENT BRAND RETURNS AS A FREE AD-SUPPORTED TELEVISION NETWORK

Traditionally, Nielsen measured the television season from September to May. Summer was usually set aside for reruns. That’s not quite the case anymore, and June, July and August are now a mix of encores and originals; there are even hit summer shows like NBC’s America’s Got Talent. The networks are divided on what they consider “season” — that decision pretty much boils down to what suits them individually. With “AGT” and the Summer Olympics every four years, NBC focuses on the full 12-month calendar.

“NBC remains best-in-class in broadcasting and is a key pillar of our diversified portfolio,” Frances Berwick, chair of entertainment networks at NBCUniversal Television and Streaming, said in a press release Monday. “As we begin our new season and look to the future, NBC continues to lead programming genres in the ever-expanding television landscape.”

Also Read :  Enjoy spooky season with thrills for all ages | Entertainment

“NBC’s programming has always had a strong and emotional connection with viewers,” Susan Rovner, president of entertainment at NBCUniversal Television and Streaming contents, added. “We are very proud of this #1 spot which is a testament to the hard work of the producers, cast and everyone who all work extraordinarily hard to create quality programming for our loyal audiences throughout the year.”

Registration: Stay up to date on the latest movie and TV news! Sign up for our email newsletter here.



Source link