MEDIROM Healthcare Technologies Inc. Announces August 2022 Key Performance Indicators (KPIs)


MEDIROM Healthcare Technologies Inc.

MEDIROM Healthcare Technologies Inc.

Total customers served: 72,250 – Revenue per customer: JPY 6,705 – Customer repeat rate: 80.1%

August 2022_number of salons

August 2022_number of salons

August 2022_number of salons

August 2022_operating quota

August 2022_operating quota

August 2022_operating quota

August 2022_repeat ratio

August 2022_repeat ratio

August 2022_repeat ratio

August 2022_Revenue per customer

August 2022_Revenue per customer

August 2022_Revenue per customer

August 2022_Total customers served

August 2022_Total customers served

August 2022_Total customers served

NEW YORK, Sept. 20, 2022 (GLOBE NEWSWIRE) — MEDIROM Healthcare Technologies Inc. (NasdaqCM: MRM), a Japan-based holistic healthcare company (the “Company”), today announced its key performance indicators, or KPIs, updated for the month of August 2022. Data is provided for all salons for which comparative financial and customer data is available and excludes certain salons for which such information is not available.

The following monthly KPIs provide insight into business fundamentals and company progress, updated for the month of August 2022.

  • The number of salons was 311 in August 2022, compared to 315 in the same period last year. From August 2021 to August 2022, 14 unprofitable salons were closed through scrapping and 10 new salons were opened.

  • The total number of clients served increased to 72,250 in August 2022 from 66,323 in the same period last year. The increase is primarily due to the increase in the number of salons with financial and client data available and the economic recovery from the COVID-19 pandemic.

  • Revenue per user increased from JPY6,592 in August 2021 to JPY6,705 in August 2022. The increase is mainly due to upselling of optional value-added services.

  • The repeat rate, a measure of repeat customers, fell to 80.1% in August 2022 from 81.3% in the same period last year.

  • The operating rate rose from 46.5% in the same period of the previous year to 49.8% in August 2022. The increase is mainly due to the personnel adjustment according to the salon season.

  • The total number of salons with data increased from 221 in August 2021 to 232 in August 2022. The increase is due to the completion of the replacement of the customer management system in certain salons. The number of salons with dates decreases when we close salons with available dates and increases when we open salons with such dates.

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number of lounges (*1)

Number of salons with dates (*2)

Total number of customers served (*3)

revenue per customer (*4)

repeat ratio (*5)

operating relationship (*6)

August 21st

315

221

66,323

JPY 6,592

81.3

%

46.5

%

September-21

316

221

65,130

JPY 6,428

82.0

%

46.7

%

October 21

316

221

68,608

JPY6,486

83.3

%

48.9

%

November-21

316

221

65,569

JPY6,466

81.9

%

47.7

%

December-21

312

221

71.173

JPY 6,634

81.7

%

50.5

%

January-22

312

221

62,747

JPY 6,570

82.4

%

48.2

%

February-22

310

219

54,443

JPY6,662

83.8

%

46.4

%

March 22

310

217

61,417

JPY 6,595

82.4

%

46.5

%

April 22nd

309

232

69,986

JPY 6,616

82.0

%

48.3

%

May-22

308

232

77,291

JPY6,461

79.6

%

50.1

%

June-22

307

231

73,259

JPY 6,511

80.4

%

50.3

%

22nd of July

309

231

76,521

JPY 6,668

80.6

%

50.3

%

August-22

311

232

72,250

JPY 6,705

80.1

%

49.8

%

(*1) Number of Salons: Includes our directly operated salons and franchisee salons.
(*2) Number of salons with data: The number of salons for which comparable financial and customer data is available.
(*3) Total Clients Served: The number of clients served in salons for which comparative financial and client data is available.
(*4) Revenue per client: The ratio of total salon revenue to the number of clients treated across all salons for which comparable financial and client data is available.
(*5) Repeat Ratio: The ratio of repeat client visits to total client visits in the relevant month for all salons for which comparable financial and client data is available.
(*6) Operating Rate: The ratio of therapist hours to total therapist hours (including on-call time) for the relevant month for all salons for which comparable financial and client data is available.

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*As of July 2021, salon operations are managed by Wing Inc., a wholly owned subsidiary of the Company.

About MEDIROM Healthcare Technologies Inc.
MEDIROM, a holistic health company, operates 311 (as of August 31, 2022) relaxation salons across Japan, Re.Ra.Ku®, is its leading brand and provides healthcare services. In 2015, MEDIROM entered the health tech business and launched new health programs with the on-demand training app “Lav®‘ developed by society. MEDIROM also entered the device business in 2020 and developed a smart tracker “MOTHER Bracelet®‘ (formerly known as ‘MOTHER Tracker®“). MEDIROM hopes that its diverse range of health-related services and products will help it collect and manage health data from users and customers and enable it to become a leading provider of big data in the healthcare industry. For more information, see https://medirom.co.jp/en

Forward-Looking Statements
Certain statements in this press release are forward-looking statements within the meaning of the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may contain estimates or expectations of potential or anticipated results of operations, financial condition, business strategies and plans, market opportunities, competitive position, Industry environment and potential growth opportunities. In some cases, forward-looking statements are qualified by words such as “may”, “will”, “should”, “design”, “aim”, “seek”, “hope”, “expect”, “could”, “intend”, ” plan”, “anticipate”, “estimate”, “believe”, “continue”, “predict”, “forecast”, “potential”, “goal” or other words expressing the uncertainty of future events or outcomes. These statements relate to future events or the future financial performance of the company and involve known and unknown risks, uncertainties and other factors that could cause the company’s actual results, level of activity, performance or achievements to differ materially from future results. activities, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors, some of which are beyond the Company’s control that could, and are likely to, cause actual results and levels of activity to be material, achievements or achievements. Any forward-looking statement reflects the Company’s current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to the Company’s business, results of operations, growth strategy and liquidity. The Company undertakes no obligation to publicly update or revise any of these forward-looking statements for any reason, or to update the reasons that cause actual results to differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

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CONTACT: Contacts Investor Relations Team [email protected]



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