MEDIROM Healthcare Technologies : Announces October 2022 Key Performance Indicators (KPIs) – Form 6-K

MEDIROM Healthcare Technologies Inc. announced October 2022

Key Performance Indicators (KPI)

Total Customers Served: 72,252 – Sales Per Customer: JPY 6,630 – Customer Repeat Ratio: 81.8%

New York / November 23, 2022 – MEDIROM Healthcare Technologies Inc. (NasdaqCM: MRM), a Japan-based holistic healthcare company (the “Company”), today announced its updated key performance indicators, or KPIs, for the month of October. 2022. Data are provided for all salons for which comparative financial and customer data are available and excludes some salons where such information is not available.

The following monthly KPIs provide insight into the Company’s business fundamentals and progress, updated for the month of October 2022.

The number of salons was 313 in October 2022, from 316 in the period of the previous year. From October 2021 to October 2022, 15 non-profit salons were closed through scrap-and-build and 12 new salons were opened.

Total customers served increased to 72,252 in October 2022 from 68,608 in the year-ago period. The increase is mainly attributed to the increase in the number of salons with available financial and customer data and the economic recovery from the COVID-19 pandemic.

Sales per customer increased to JPY 6,630 in October 2022 from JPY 6,486 in October 2021. The increase is mainly attributed to the upselling of optional value-added services.

The repeat ratio, a measure of repeat customers, decreased to 81.8% in October 2022 from 83.3% in the period a year ago.

The operating ratio increased to 50.0% in October 2022 from 48.9% in the period a year ago. The increase is mainly attributed to the adjustment of staff according to the hall scale.

The total number of lounges with data increased to 234 in October 2022 from 221 in October 2021. The increase is attributed to the completion of the replacement of the customer management system in some lounges. The number of rooms with data decreases when we close the rooms with available data and increases as we open rooms with such data.

Number of
Halls (*1)

Number of
Salons with
Data (*2)

Total customers
served (*3)

Sales for
Customer (*4)

Repetition Ratio (*5)

Operating ratio (*6)

October-21

316

221

68,608

6,486 JPY

83.3

%

48.9

%

November-21

316

221

65,569

¥6,466

81.9

%

47.7

%

December-21

312

221

71,173

6,634 JPY

81.7

%

50.5

%

January-22

312

221

62,747

6,570 JPY

82.4

%

48.2

%

February-22

310

219

54,443

¥6,662

83.8

%

46.4

%

March-22

310

217

61,417

6,595 JPY

82.4

%

46.5

%

April-22

309

232

69,986

6,616 JPY

82.0

%

48.3

%

May-22

308

232

77,291

¥6,461

79.6

%

50.1

%

June-22

307

231

73,259

¥6,511

80.4

%

50.3

%

July-22

309

231

76,521

¥6,668

80.6

%

50.3

%

August-22

311

232

72,250

6,705 JPY

80.1

%

49.8

%

September-22

312

233

71,770

6,505 JPY

80.8

%

50.3

%

October-22

313

234

72,252

6,630 JPY

81.8

%

50.0

%

(*1) Number of Salons: Includes our directly operated salons and franchisee salons.

(*2) Number of Salons with Data: The number of salons for which comparable financial and customer data is available.

(*3) Total Customers Served: The number of customers served in salons for which comparative financial and customer data is available.

(*4) Sales Per Client: The ratio of total salon sales to the number of clients treated in all salons for which comparable financial and client data are available.

(*5) Repeat ratio: The ratio of repeat customer visits to total customer visits in the applicable month for all salons for which comparable financial and customer data is available.

(* 6) Operating Ratio: The ratio of the time in service of the therapists to the total working hours of the therapists (including stand-by time) for the applicable month for all salons for which financial data and comparable customers are available.

* As of July 2021, the business of operating the salon has been managed by Wing Inc., which is a subsidiary of the Company.

Information about MEDIROM Healthcare Technologies Inc.

MEDIROM, a holistic health company, operates 313 (as of October 31, 2022) relaxation salons throughout Japan, Re.Ra.Ku®, being its main brand, and provides health services. In 2015, MEDIROM entered the health technology business, and launched new healthcare programs using on-demand training apps called “Lav”.®“, which is developed by the Company. MEDIROM also entered the device business in 2020 and developed a smart tracker “MOTHER Bracelet®“. MEDIROM hopes that its various health services and product offering will help it collect and manage healthcare data from users and customers and allow it to become a leader in big data in the ‘health industry. For more information, visit https://medirom.co.jp/en

Forward-Looking Statements

Certain statements in this press release are forward-looking statements for purposes of the safe harbor provisions under the US Private Securities Litigation Reform Act of 1995. Forward-looking statements may include estimates or expectations about results. the Company’s possible or anticipated operations, financial condition, business strategies and plans, market opportunities, competitive position, industry environment and potential growth opportunities. In some cases, project statements can be identified by terms such as “can”, “will”, “should”, “design”, “target”, “goal”, “hope”, “expect”, “could” . “intend,” “plan,” “anticipate,” “estimate,” “believe,” “continue,” “predict,” “project,” “potential,” “target” or other words that convey the uncertainty of the future events or results. These statements relate to future events or the future financial performance of the Company, and involve known and unknown risks, uncertainties and other factors that may cause the Company’s actual results, activity levels, the performance or results of the Company to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, outside the control of the Company and that could, and likely, materially affect the actual results, levels of activity. , performance or achievement tions. Any forward-looking statement reflects the Company’s current views regarding future events and is subject to these and other risks, uncertainties and assumptions regarding the Company’s operations, results of operations, growth strategy and liquidity. The Company undertakes no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons that actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.

■ Contacts

Investor Relations Team

[email protected]

Source

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