How does Patagonia help the local area? let me count the ways
Apart from that you a pretty dope founder and to create clothes that would be the perfect gift for little old ladies who might get cold, they also do a lot of good for the environment. And no, I’m not a Patagonian shill. Did you read my other articles? I’m an anime nerd. I don’t write for billion dollar companies. I FLY AGAINST SMALL BUSINESS CULTURE.
Now that that’s out of the way, let’s get to it.
1. They use recycled materials
Who doesn’t love recycling? Well, most companies honestly do. But not Patagonia! To eliminate the risk of their gear filling landfills, they use 87% recycled materials in their clothing and gear. They also make quality clothing that you really just have to buy one from. A jacket will do for you Yearsand if not, they even have a “reuse and repair program” that allows you to send in damaged clothing in exchange money This allows you to replace your gear and they can craft new gear from the gear you sent in. That’s damn cool. even she advertise about how you should not buy her clothes. They had an entire campaign called “Don’t Buy This Jacket” to convince consumers to “think before you buy” and not buy their clothes on the spur of the moment. Do you think Amazon would do something like that? No way. They made one literal machine put it in your house and listen to your conversations so they can sell you shit they have heard you talk about it. Thank you Alexa You creepy bitch.
2. They donate all their profits to fight climate change
wild right? Patagonia CEO Yvon Chouinard recently announced that he is donating ownership of his company to a charitable foundation dedicated to fighting climate change. All profits made by the company (that are not reinvested in the company, yes there is a catch) are put into this nonprofit and fiduciary organization, which totals about $100 million a year. That’s damn good! Especially since their other options were 1. Selling the company with no guarantee that the new owner would commit to Patagonia ethics, or 2. Going public with the company and pleasing shareholders by making create short-term profit instead of long-term sustainability. So they basically created a third option to give the company “down to earth”. Pretty romantic idea. As far as multi-billion dollar companies go, you could go far far worse.
3. They pounce on Trump
Patagonia was among the companies that spoke out against Donald Trump’s exit from the Paris climate accord, and they made it clear that they vehemently opposed the former president and his disastrous environmental policies. They made headlines with their Vote the Assholes Out campaign in 2020 and have a distinguished history of berating Trump for his fossil fuel advocacy and climate change denial. When Trump won the election, they launched a Black Friday campaign called Fundraiser for the Earth, which donated $10 million to environmental organizations. Patagonia initiated a series of lawsuits against Donald Trump over his decision to remove federal protection for the Bears Ears National Monument. Their CEO, Yvon Chouinard, even went before Congress to testify on behalf of the Bears Ears memorial. The company spent nearly $700,000 on radio and television ads in Montana and Utah condemning Trump’s decisions to crack down on Bears Ears and other national monuments. We love to see it.
Selected image source: Atia Naim on Unsplash
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