Frost & Sullivan Explores the Growing Impact of the Digital Front Door on Healthcare


The digital front door creates a new, consumer-centric paradigm in healthcare while improving patient satisfaction

SAN ANTONIO, September 22, 2022 /PRNewswire/ — In just a few short years, the digital front door has transformed from a nice online presence to a critical part of any healthcare organization’s overall digital healthcare strategy. Going far beyond a website, the digital front door consists of a federated suite of applications, services, portals and digital devices that enable healthcare organizations to engage patients across digital touchpoints as they move through the continuum of care outside of inpatient facilities . The goal is to create a unified, seamless, consumer-centric patient experience that drives behavior change while providing greater access to healthcare, equity, efficiency, quality, outcomes, and improved patient and staff satisfaction. The digital front door can also increase brand awareness, reputation and sales.

Frost & Sullivan invites you to the upcoming Think Tank, The Impact of the Digital Front Door on Healthcare”. September 29, 2022out 12:00 p.m. to 1:00 p.m. EDT. Connect Frost & Sullivan experts dr. Rishi Pathak and Paul Sonier for a panel discussion Patrick DrewryVP, Patient Engagement at Change Healthcare; Naomi Adams, SVP, Customer Strategy & Solution Engineering at League; and José Valdes, Senior Director, Alliances at Castlight Health.

For more information and to register for the Think Tank, please click here.

“As a result of the COVID-19 pandemic, rising healthcare consumption and new healthcare entrants, the notion that the digital front door is an isolated part of an organization’s digital healthcare strategy is now an archaic mindset. Competition Must Be Built A robust digital front door is a matter of survival, whether an organization realizes it or not,” he noted Sonnier, Industry Principal, Healthcare and Life Sciences at Frost & Sullivan.

“Patient expectations for fast, convenient, transparent, connected and responsive healthcare services are redefining how they interact with their healthcare providers at every stage of their care journey, including pre-treatment, treatment and post-treatment,” noted Pathak, director, healthcare and life sciences at Frost & Sullivan. “This shift is leading patients, particularly Gen Z and Millennials, to choose healthcare providers who offer digital capabilities across the continuum of care, thus forcing healthcare systems to find new ways to digitally transform their services to deliver real value through digital doorstep strategies To provide an omnichannel healthcare experience. Now is the time for vendors to act.”

Join this think tank and get the latest insights on:

  • How the COVID-19 pandemic has escalated digital doorstep usage, with telemedicine leading the way, and what this means for future growth.
  • The need for robust digital front doors to compete with new on-demand healthcare providers by improving customer retention and expanding the patient population.
  • How building platforms to leverage and integrate evolving digital doorstep technologies can drive behavior change, improve outcomes, increase revenue and reduce costs.

The event will also be recorded and is available on-demand here.

About Frost & Sullivan

For more than six decades, Frost & Sullivan has helped Fortune 1000 companies, governments and investors develop sustainable growth strategies. We apply actionable insights to navigate economic change, identify disruptive technologies, and formulate new business models to create a stream of innovative growth opportunities that drive future success. Contact us: start the discussion.

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Maria Celeste Bailo
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SOURCE Frost & Sullivan



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