Forbes launches in Australia – AdNews


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Forbes Australia has officially arrived, offering local leaders, entrepreneurs and those seeking success a new experiential membership designed to discover stories of change and success.

The multi-faceted, immersive experience brings the best of Forbes’ 105-year history to the country and includes a premium bi-monthly magazine, website and curated online newsletter. Forbes AustraliaThe first print edition and news website of will be launched on Monday September 26th.

The content will be primarily built around unique, locally written entrepreneurship and success stories mixed with the best news and features from Forbes’ global offerings.

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Writing in the first edition of Forbes AustraliaSteve Forbes, Chairman and Editor-in-Chief of Forbes Media said: “Australia shares many of the same ideals as Forbes.

“It’s a place of doers, built by entrepreneurs who built the country’s leading industries from the ground up in sectors such as commodities, wine, agriculture and fisheries. Now a new generation adds high-tech to this mix.

“This ‘can do’ country is a model of stability, economic progress and democratic government in the Asia-Pacific region and is playing a growing role in regional security. We’re really excited to see it Forbes Australia Chronicling the country’s rising business, financial and economic profile.”

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Michael Lane will be at the helm Forbes Australia as CEO, while Sarah O’Carroll leads editorial strategy as editor-in-chief.

With extensive media industry experience, O’Carroll was most recently Editor-in-Chief of Yahoo Finance, which she relaunched for the Australian market in 2018, growing its audience to a peak of more than two million monthly users.

Lane said: “Forbes is an inspiring and engaging media brand for more than 150 million people every month.

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“With Forbes Australia, we combine Forbes’ global perspective with a unique local twist. By putting local business leaders and local entrepreneurs first, we aim to celebrate success, nurture community and inspire meaningful change.”

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