Emirates News Agency – IGCF explores role of govt communication in crisis management


SHARJAH, 18th September, 2022 (WAM) — Two key discussions highlighting the essential role of strategic government communications in turning crises into opportunities and encouraging youth to invest in technology-driven ventures to capture the myriad prospects that the Fourth Industrial Revolution offers to successfully use ( 4IR) will be hosted at the 11th annual International Government Communication Forum (IGCF 2022) taking place in less than two weeks at the Expo Center Sharjah.

These two 2022 IGCF Main Sessions, entitled “Economic Crises – Between Positive Containment and Negative Adjustment” and “Implications of Public Communication for Emerging Projects”, will take place on September 28th and 29th and will be led by an elite panel of speakers, including CEOs and communication professionals specialists and government officials.

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Transparency to Win People’s Trust and Participation In “Economic Crises – Between Positive Containment and Negative Adaptation”, Panelist Younis Haji Al Khoori, Under Secretary, Ministry of Finance, UAE; Malcolm Stevenson Forbes Jr., CEO, Forbes Media LLC; dr Ehab Abu Aish, Deputy Finance Minister for Finance Affairs and Public Services, Egypt, and Dr. Shashi Tharoor, former UN diplomat, Indian MP, author and public intellectual, will discuss how transparent and timely communication from governments creates awareness in people and motivates them to get involved together in implementing solutions set by their governments developed in times of crisis.

The distinguished speakers will also highlight the most appropriate government approaches to gain public confidence in a rapidly changing social and economic landscape and the importance of understanding society’s perspectives and needs during crisis management. You will also demonstrate how government communications can prepare people for a foreseeable crisis and reduce their anxiety through the use of expert crisis management strategies.

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Projects and Transformations In the second session, “Implications of Public Communications for Emerging Projects”, Muhammad Yunus, Social Entrepreneur; and Hazza Ibrahim Almansoori, media consultant and entrepreneurship expert, will highlight how communication can successfully attract investors to support financial start-ups and new technologies.

The session will also discuss the fundamentals for building economic initiatives able to take advantage of 4IR and automation concepts and applications to overcome existing deadlocks and stagnation. In addition, the session will discuss the impact of the deployment of 5G technologies in communications, satellite connectivity, internet and digital currencies on emerging projects and will highlight their role in investments in the creative industries and technology sectors.

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The IGCF is organized by the International Government Communication Center (IGCC) – an initiative of the Sharjah Government Media Bureau (SGMB) – and this year’s motto is “Challenges and Solutions”.

The packed program of the two-day forum includes seven main discussion sessions, ten inspirational speeches, six workshops, 13 interactive platforms and 40 side activities. The agenda will be led by 160 senior officials, thought leaders and experts who will highlight the role of government communications in addressing local and global governance challenges, as well as social and economic crises, while highlighting the opportunities that arise.



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