Controlled-Environment Agriculture developing rapidly in china

TTA is a Dutch company founded in 1996. TTA is an expert in the production of automated equipment for handling and selecting young plants. The company has extensive experience in transplanting, sorting and reconsolidating young plants.

On June 1st, Peter van Vugt took over the position of Asia Sales Manager for TTA from Peter Rietveld. Peter van Vugt has years of experience in the horticultural industry and has experience of doing business in Asia. “I started working in the horticultural industry 25 years ago, mainly in companies that produced young plants. For the past five years I have been responsible for the Asian market. In this capacity I have traveled to China many times,” says Petrus.

Peter van Vugt in front of a TTA machine at the TTA factory in the Netherlands

Achievements despite pandemic restrictions
“Before the outbreak, we often traveled to China to visit customers for face-to-face communication. We are an established company on the European and American market. In China, it took time to gain brand awareness. International travel has been difficult and business has not been easy since the pandemic began, but we managed to install some large projects in the country,” explains Peter: “Last year we installed a complete seedling production line for Shanghai Yuanyi Seedling. This is a comprehensive horticultural company based in Chongming Island, Shanghai, whose core business is seedlings. A perfect complement to TTA as a major technology provider for transplanting, grading and solidifying seedlings. “

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The TTA Combifix II. This machine has potential for the Chinese market. It will blow out wrong plants and empty plugs and replace them with good plants. This means that in the end only full trays go to the customers

Chinese partnerships ensure continuity
Peter continues: “TTA’s factory is in The Netherlands and all machines have to be shipped from The Netherlands. Before official delivery, we test the machines and prepare them for customers. We have partners in China, so our employees cannot travel, the installation work is carried out by our Chinese partners. Our technical experts can connect remotely to troubleshoot application issues.”

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The Chinese market has developed rapidly in recent years, and vegetables and flowers have great market potential. Since the pandemic, growing vegetables in a sheltered environment has become more common in China, and more companies have joined the field. Compared to before, the growers have become more professional and mature, they know how to improve the production of vegetables and flowers. In addition, the markets in Japan, Thailand, Vietnam and South Korea are developing rapidly. Plant factories and indoor farming are more common in Japan, while South Korea is more focused on greenhouse development.

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Peter concludes: “We see and know there are many opportunities in China, even during the pandemic we are still able to serve the Chinese customers

At the moment we are ready to serve the Chinese market with our machines and knowledge. We believe that the Chinese market is a mature market and together we can bring Chinese horticulture to a higher level.

More information:
Contact: Peter van Vugt
Email: [email protected]
Telephone / WeChat: +31620282422

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