China sees booming development in healthcare tourism-Xinhua

Tourists enjoy their leisure time at a guesthouse in Hegang Village of Zhongyuan City of Jing’an County, east China’s Jiangxi Province, July 27, 2022. (Source: Xinhua/Wan Xiang)

TAIYUAN, Sept. 23 (Xinhua) — As the stars twinkle and the breeze blows, Wang Hui drifts off to sleep in a forest hut nestled in the mountains.

Wang, a resident of Taiyuan, capital of north China’s Shanxi Province, took a 4-hour drive to Songmiao Village in the neighboring city of Jincheng to enjoy his vacation in nature.

“Living in the scenic mountains keeps me away from the hustle and bustle of the city,” Wang said. The cabin costs 600 yuan (about US$85) per night, but he believed it was worth it as his pressure was greatly relieved.

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Songmiao Village has rebranded itself from a small mountain village to a “sleep-friendly resort” in 2021. Tourists are expected to improve their sleep here by taking Chinese herbal medicinal baths, tasting traditional Chinese medicinal cuisine, and engaging in physical activities such as hiking and cycling.

The utilization of the huts and guesthouses in the village was around 70 percent in 2021.

Tourists dance at Sanping Village in Zhongyuan City of Jing’an County, east China’s Jiangxi Province, July 27, 2022. (Source: Xinhua/Wan Xiang)

Many local governments across the country have adopted a series of policies to encourage health tourism development by combining local resource advantages.

Zhang Fuming, vice governor of Shanxi Province, said the province has introduced 17 measures and set up a 2 billion yuan health industry development fund to subsidize related projects and boost the vitality of the market.

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Jincheng City in Shanxi uses local herbal medicine resources and ancient villages to build a cluster of health and recreation boarding houses.

Located in Jiaozuo City, central China’s Henan Province, the health and recreation park features tai chi, a traditional Chinese martial art that focuses on harnessing the human body’s internal energy to achieve physical and mental harmony.

China’s healthcare industry market is estimated at 16 trillion yuan by 2030, according to the country’s Healthy China 2030 plan. The future market size of the healthcare industry could be even larger, said Chen Bin, vice director of the China Tourism Commodity and Equipment Association.

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The healthcare industry is promising, said Zhang Xiangqun, deputy general manager of Aerospace Medical & Healthcare Technology Group Co., Ltd, a subsidiary of China General Technology (Group) Holding Co., Ltd. The latter ended up establishing a specialized healthcare company by 2021, with an expected business volume of over 10 billion yuan.

“The health tourism industry will provide consumers with better and more diversified products to meet people’s consumption needs and stimulate the market,” said Jing Linbo, president of the Chinese Academy of Social Sciences for Evaluation Studies.

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