Attendance at TV market Mipcom set for return to pre-pandemic levels | News


After a canceled event in 2020 and a weakened output in 2021, Mipcom’s TV sales and co-production market is poised for a return to pre-pandemic attendances for its 38th seasonth Edition, which runs from October 17th to 20th.

So far, delegates from 96 countries have confirmed their participation and more than 10,000 delegates are expected – more than double the number for the 2021 edition.

“Everyone is excited to be back for a truly outsized mipcom in Cannes,” said event director Lucy Smith Screen at a press conference of the organizer RX France today in Paris.

More than 300 exhibitors will be present at Mipcom, with major studios and platforms occupying stands both inside the Palais des Festivals and out on the beach.

Distributors such as Banijay, MGM, Warner Bros. Discovery, BBC Studios, Lionsgate, Paramount and Fremantle will return along with 40 companies exhibiting for the first time.

24 pavilions from around the world will also be inviting for the annual Riviera Rendez-Vous.

RX France expects around 3,000 buyers – a response that market director Lucy Smith describes as “overwhelming” and a sign that the global content industry is poised to return to face-to-face meetings.

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Although the number of delegates from China is still small, the Asian market will be back in town with strong entries from Japan and Korea, as well as representatives from Latin America.

Smith added, “More signups are coming in every day. Because of the uncertainty, people have started making decisions later.” This means attendance could well exceed the 10,000 delegates currently expected.

Smith explained why companies wanted to return to Mipcom: “I think MipTV has given the market a real boost. The FOM [fear of missing out] started and people saw that physical events were possible again. Immediately after MipTV we started to understand that everyone wanted to come back and that we need a moment for the entire industry to come together. You can’t replace that with Zoom calls or anything else.”

2022 initiatives and meetings

New this year is the Seaview Producers Hub co-production initiative, a 1000 square meter space dedicated to networking, co-production partnerships and seeking funding, with a focus on scripted content.

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Scheduled sessions will focus on opportunities in specific regions, including one on Ukraine. The highlights include case studies on well-known titles such as German series punishment by Constantin Films, a panel with Amazon Studios on the international commission strategy and a focus on the boom in Spanish-language content.

This year’s previously announced Media Masterminds sessions will feature Marco Bassetti, CEO of Banijay Group, Charlie Collier, CEO of Fox Entertainment, Jennifer Salke, Head of Amazon Studios, Jennifer Mullin, CEO of Fremantle Group, and Andrea Scrosati, COO and CEO of Continental Europe, part.

BBC Studios presents the inaugural Studio of Distinction Award. BBC Director-General Tim Davie and BBC Studios CEO Tom Fussell will both deliver keynote speeches at the occasion.

market premieres

The English

The market begins on Sunday October 16th with the premiere of Western The English. Stars Emily Blunt and Chaske Spencer, along with writer-director Hugo Blick, will appear for the screening followed by a Q&A. The six-part series will air on BBC Two and iPlayer in the UK and on Prime Video in the US, Canada, Australia and New Zealand in November. Drama Republic and Eight Rooks produced the show in association with All3Media, who are distributing the series.

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conspiracy drama Elpis from Japan’s Kansai TV will also be bowing to the market, marking the first Asian world premiere since 2019. The series stars Toko Miura, known for his role in Oscar winners drive my car who, along with producer Ayumi Sano, will attend the Cannes premiere on October 18 and the post-screening Q&A.

Also on the Mipcom Cannes list is the sixth edition of the Diversify TV Awards, which aims to spotlight diverse programming and representation. Netflix is ​​sponsoring the awards for the first time.

“What’s wonderful is that platforms come with studios,” Smith said of Paramount’s participation with Paramount+ and NBC with Peacock. Streamers like Amazon Prime and Netflix are also traveling to Mipcom. They are joined by Meta, which is launching a suite for the first time.

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